Words from Natalie Isaacs, 1 Million Women Founder & CEO
In 2006, my lifestyle was very different. I was a cosmetics manufacturer, my life was all about over packaging and I thought climate change was someone elses problem. But the very short story is I had an epiphany and I changed. There were several things that led to it but ultimately the thing that really connected was I got our household electricity consumption down by 20% and when I saw that I had saved a heap of money and carbon pollution I realised I was powerful. At that very moment I took ownership of the issue. I realised every single thing we do shapes the kind of world we want to live in. I realised that as individuals and as a collective we are incredibly powerful. That's what led me to start 1 Million Women (1MW) a few years later.
I left behind the over-packaged world of skincare and beauty products, and began building a global movement of women and girls. My vision is to empower women everywhere to act on climate change through the way they live.
1 Million Women is now a movement of nearly 800,000+ women and girls (and growing everyday).
In Australia and around the world women make 85% of the consumer decisions that affect the household's carbon footprint – we can influence through every dollar we spend and every choice we make.
The world needs a lifestyle revolution. It's easy to sign a petition or to put pressure on governments and march on the streets, which we have to do, but we can't do that on the one hand, and then live our lives with overconsumption on the other.
It's about bite sized changes - reduce your household energy, buy quality not quantity, cut your meat consumption by half. If millions of us did it, imagine the result.
I know through my own climate journey from apathy to action that profoundly changing your lifestyle is not easy, but it is key to solving the challenge of climate change.
How we live each day matters. One small action at a time multiplied by millions and millions changes the system.
So wherever you are on your journey, whether you just want to get started, or you're way down the track, what's important is that you act.
WE ARE WOMEN AND GIRLS FROM EVERY CORNER OF THE PLANET BUILDING A LIFESTYLE REVOLUTION TO FIGHT THE CLIMATE CRISIS.
Will you join us. We need you?
“I believe a million women will tell a million more and lead a million communities."- Natalie Isaacs, 1 Million Women Founder