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The Best Makeup Brands For You, Your Wallet And The Planet!

Tracking down planet-friendly makeup is a hard task. Products that are plastic-free are already difficult to come by and when we add making sure products are vegan, natural and not tested on animals to that mix, it can feel almost impossible to find a foundation or mascara that ticks all the boxes.

That's why we've put together a list of brands and products that are nourishing for your skin, easy on the wallet and most importantly, have minimal impact on the planet. Refillable products are a particular favourite of ours, and given that the cosmetic industry produces 120 billion units of packaging each year, we think refillable makeup deserves a special mention!

Some of these brands listed below will be easier to access than others, and a lot of the time this will depend on where you live. Checking out your closest bulk store of cruelty free shop is always a good idea to find planet-friendly products close to home!

Elate Clean Cosmetics

  • 100% vegan and cruelty free
  • Glass and bamboo packaging
  • Products are refillable
  • Price range: $32 - $40 AUD

Our top picks:

Great for sensitive eyes, this mascara is long lasting, water and sweat resistant yet very easy to take off, even without makeup remover.

Comes in gold or black this eyeliner is long lasting, yet easy to remove.

Dirty Hippie Cosmetics

  • 100% vegan and cruelty free
  • Eco friendly and zero waste packaging
  • Refillable options available
  • Price range: $15.99 - $20.99 AUD


Our top picks:

This two in one product is perfect for hydration, gives a smooth application and a natural look.

No need for eyebrow tinting with this soft brow powder!

Ilia Beauty

  • 100% cruelty free
  • Recycled aluminum and glass component packaging
  • Price range $40.80 - $78.80 AUD

Our top picks:

A natural 'look' foundation that is light on the skin and non-drying. Reviews say this foundation has stopped breakouts due to its natural ingredients.

One of our favourite multi products, use it for eyes, cheeks or lips!


Keeping It Natural

  • 100% vegan, cruelty & fragrance free
  • Plastic free and zero waste packaging
  • Price range: $18 - $29 AUD

Our top picks:

An easy application mascara that lasts all day, giving a natural look and it's smudge free.


Clean Faced Cosmetics

  • 100% vegan and cruelty free
  • Plastic free and zero waste packaging
  • Price range: $18 – $75 AUD

Our top picks:

    Customise your own makeup palette so nothing goes to waste!

    Zao Organic Makeup

    • 100% vegan, natural, certified organic, toxic-free,
    • Cruelty-free and gluten-free
    • Bamboo packaging
    • Refillable options
    • Price range: $46 - $58 AUD

    Our recommended products

    Perfect coverage for blemishes and under the eyes, plus a diverse range of colours for different skin types.

    If you have a favourite planet-friendly make-up brand that we haven't included in the list then let us know - we'd love to check it out!

    By Hannah Léser

    Hannah Léser is Sydney based student in Fine Arts and International Relations and 1 Million Women volunteer. She is driven by the protection, safety, emancipation and agency of all people, as well as the environment in which we inhabit.

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