Many 1 Million Women members have sent this video through with good reason. Reducing food waste is one of the easiest ways to fight climate change and reduce your carbon foot print!
This is what Marvellous has to say on the clip:
" Approximately 300 million tons of food is wasted in a year ; including vegetables you never got around to eating. Intermarché, a chain of French supermarkets decided to do their part by purchasing the fruits and vegetables their suppliers usually throw away and sell them at a discounted price."
"For people to realize that the misshapen vegetables and fruits were just as good as their regular produce, they distributed "inglorious" fruit juices and soups. The end result? A success! They quickly sold out, and brought both attention and an easy solution to food waste ."
A brilliant campaign, we are sending out a huge 1 Million Women congratulations to Intermarché and hope they keep up the fabulous work... and maybe reconsider the amount of packaging they are using.