Even the most sustainable among us have days where we look at our wardrobes and feel like we have nothing to wear or that we'd like to try something a bit different. What if you had 1 piece that could be worn 30 ways and was made with salvaged fabric?
That's what Seamly.co is all about. Seamly was launched in June 2013, by friends Kristin Glenn and Shannon Whitehead, who after spending time travelling and realised the many bonuses to such a versatile fashion item (LESS really is MORE). Thus, the Versalette was born. It can be worn as a as a dress, a skirt, a blouse, a wrap… the list goes on and on.
As they began their journey into the world of garment manufacturing, both were horrified at the conditions of garment makers which has become the excepted normal of the industry. Deciding to make a change these ladies only use deadstock fabric, sourced from US textile makers and have the garments made locally in their home town of Colorado. What's deadstock? It's fabric that otherwise would have been thrown away by the manufacture.
Seamly has come a long way since the original Versalette was born and now has many other transforming garment styles. You can even have a "Vote" on the website in regards to what Seamly will be making in the future. The owners explain, "In fashion, it's a smart idea to have people tell you what they want before you actually make it," she said. "It saves money and it also cuts down on waste, which is a super important part of things for me."
What a great idea, and yes they ship to Australia.
Check out this cool video on styling the Versalette.
Versalette Instruction Video from SEAMLY.co on Vimeo .
This story is just another example of amazing women in the world inspiring change, and encouraging us to invest our dollars wisely for a better world and a better future. Straight to the heart of what 1 Million Women is all about.